ANTAKI — Electronics, Ecommerce
Communication Campaign . Digital Campaign . Social Media Campaign . E-commerce . Content Creation
Started in 1936, Antaki Group is a leading wholesale distributor of high-end electronics and home appliance brands, such as Bose, Dyson, DJI and Polaroid. The aim was to support them in branching out and moving from being wholesale distributors to becoming the first choice online retailers in premium electronic goods.
This objective was attained by helping them launch their ecommerce website, improving its UI and UX and activating it through a social media strategy and campaigns. The “Shop Your Favorite ...” communication platform we developed was threefold and focused on the brand, the product categories and special occasions where people buy their favorite electronics.
By monitoring the campaigns through Google and Facebook analytics, we were able to increase the brand’s reach online, maximize awareness and touch on relevant audiences to grow the client base and maximize conversions. The dynamic lifestyle content and sales activations increased the online sales doubly.
This objective was attained by helping them launch their ecommerce website, improving its UI and UX and activating it through a social media strategy and campaigns. The “Shop Your Favorite ...” communication platform we developed was threefold and focused on the brand, the product categories and special occasions where people buy their favorite electronics.
By monitoring the campaigns through Google and Facebook analytics, we were able to increase the brand’s reach online, maximize awareness and touch on relevant audiences to grow the client base and maximize conversions. The dynamic lifestyle content and sales activations increased the online sales doubly.
