Manifesto
We always create work with meaning.
We help you be unique.
We work across a variety of disciplines.
We help you gain genuine desirability and distinction.
We deliver effective and measurable solutions.
We deliver results.
We believe in clean and structured communication.
We think rigorous thoughts.
We push the envelope.
We serve a purpose.
We add value to the whole.
We are a team of designers, strategists, digital experts, writers, filmmakers, and artists.
We create work that works.
We believe in ourselves.
We stay up all night.
We work outside of our habits.
We know when to speak up.
We work in-house and collaborate with our extensive network of creators.
We strategise.
We learned to get lost.
We love our craft.
We do various things.
We don’t procrastinate.
We partner closely with you.
We are based in Beirut, and work for the world.
We get over ourselves.
We make sure your brand resonates with people.
We make sure form follows function.
We find inspiration everywhere.
We network.
We educate ourselves and our clients.
We define our work as a rational strategic process that reaches its greatest expression through the simplicity of its execution
We read a book or two about storytelling.
We trust our gut.
We hate boring things.
We are genuine.
We are driven by data.
We are thinkers first, creators later.
We are driven by a desire to raise standards and stand out.
We use constraints to our advantage.
We champion positivity.
We ask for help when we need it.
We make things sustainable.
We become family.
We question everything.
We run market research.
We lift the world we live in.
We profile your target audience.
We always have a concept.
We learned to take criticism.
We spell check.
We research.
We sketch ideas.
We sometime overdeliver.
We know that the problem contains the solution.
We think about all the possibilities, and overthink sometimes.
We find your moment and grab it.
We don’t quit.
We hope for the best at anything.
We keep fighting.
We take ownership of your brand.
We travel.
We are young at heart.
We are focused.
We think business models.
We love success stories.
We invite differences inside.
We encourage dialogues.
We work hard, but smart.
We wrote most of this while being quarantined.
We understand your struggle.
We say no.
We don’t do blind discounts.
We are adventurous.
We slow down and take a break sometimes.
We lost a pitch once because of an unethical client.
We like taking some time off.
We’re not someone else’s easy way out.
We don’t let our insecurities be someone else’s instant gratification.
We let you think for yourself sometime.
We think for our future.
We are process driven.
We don’t miss deadlines.
We overwork ourselves most of the times.
We have earned respect and proven our integrity.
We honor those before us as we excel.
We support those who follow as they ascend.
We like clients who say thank you.
We don’t accept other’s standard for success, as we set ours one measure higher.
We trust ourselves.
We make it look easy.
We are passionate.
We survived working with DJ Rodge.
We think before we accept responsibilities.
We celebrate the journey of trying, failing, learning and winning.
We get our asses kicked sometimes.
We try something new and half the times we try something familiar.
We know that a bruised ego isn’t a fatal wound, and that success is more about allowing mistakes than knowing answers.
We shed our fears, get tougher, and fail faster, learn faster, win faster.
We use things to our advantage.
We got over coronavirus.
We care.
