AR.KA — Muli-purpose Venue
Brand Strategy . Brand Creation . Printed Collaterals . Stationary Design
What started as an empty property in Beirut’s arts and creativity neighborhood Mar Mikhaël, turned into a great concept. Having a young and progressive crowd in mind, the people behind AR.KA wanted this space to be multi-purpose and multi-functional in a way that would fit both their lifestyle and needs: creative, co-working and cultural.
We developed a dynamic branding for the space, which illustrates the its multiple facets. The main emphasis was on the notion of space. This is how the dot in the name became the shape-shifting element, creating a space that fits each offering AR.KA suggests.
We consolidated that idea with the baseline ‘your space’, and spread the concept onto the remaining collaterals. The branding’s character is minimalist in order to adapt to different situations, but also to avoid overpowering other logos and graphical elements when present on event-promoting material taking place at the space.
We developed a dynamic branding for the space, which illustrates the its multiple facets. The main emphasis was on the notion of space. This is how the dot in the name became the shape-shifting element, creating a space that fits each offering AR.KA suggests.
We consolidated that idea with the baseline ‘your space’, and spread the concept onto the remaining collaterals. The branding’s character is minimalist in order to adapt to different situations, but also to avoid overpowering other logos and graphical elements when present on event-promoting material taking place at the space.
Logo Creation
Printed Collaterals . Stationary Design
