Davidoff Oriental Style is the new coffee line by Davidoff Café exclusively launching in the MENA region. Crafted as an ode to the area that saw coffee bloom for the first time, this blend of the highest quality is completely tailored to the local coffee-making and drinking culture.

We worked on the campaign from the big idea down to the implementation, developing key visuals and messaging, point of sales materials, outdoor and content as well as managing the performance & growth on all Digital channels. Coffee being embedded and deeply rooted in local traditions, we came up with the strong communication line that is “Blended Rituals”, to convey this perfect fusion of modern aromas and age-old traditions.