MAMAS & PAPAS — Retail
Communication Campaign . Social Media Campaign . Content Creation
Loved by millions of parents around the world and started as a family business, Mamas and Papas is a premium nursery products and fashion brand based in the UK. The award-winning products are designed by mothers and fathers who understand the parenting experience and its needs, with both safety and style at the core.
We were assigned to portray the high-end quality of the brand as well as the positioning across social media platforms. This was done through the content strategy we have developed: from product specific posts and user-generated content, to lifestyle and tips and tricks for parents-to-be.
A successful digital campaign was also launched, whereby fans were asked to tag their pregnant friends for a chance to win 100$ gift vouchers. This generated a significant increase in reach, followers and engagement on the page, as well as an increased footfall, especially during promotional and sales period.
We were assigned to portray the high-end quality of the brand as well as the positioning across social media platforms. This was done through the content strategy we have developed: from product specific posts and user-generated content, to lifestyle and tips and tricks for parents-to-be.
A successful digital campaign was also launched, whereby fans were asked to tag their pregnant friends for a chance to win 100$ gift vouchers. This generated a significant increase in reach, followers and engagement on the page, as well as an increased footfall, especially during promotional and sales period.
