DAVIDOFF CAFÉ — FMCG
Communication Campaign . Social Media Campaign . Content Creation .
Davidoff Café is a premium coffee brand established worldwide inspired by Zino Davidoff’s natural elegance and appreciation of fine quality, style, authenticity and good living . Their connoisseurship can be tasted in the carefully selected beans that turn every cup of coffee into a luxurious experience.
Davidoff Café approached us with the aim to launch Davidoff Café in the Middle-East, create awareness around the brand, solidify their presence by building brand equity, and improve the product desirability. To do so, we localized the global content strategy to fit the targeted audience, especially in the UAE, KSA, Egypt and Lebanon, where the market holds a strong purchasing power and has an appreciation for refinement.
The set content strategy conveyed the brand identity through opulent travel destinations, lifestyle posts expressing the zest for life that Davidoff stands for, coffee recipes and product-oriented ads. The content also focused on reminding the regional community of the Arabian coffee heritage.
Davidoff Café approached us with the aim to launch Davidoff Café in the Middle-East, create awareness around the brand, solidify their presence by building brand equity, and improve the product desirability. To do so, we localized the global content strategy to fit the targeted audience, especially in the UAE, KSA, Egypt and Lebanon, where the market holds a strong purchasing power and has an appreciation for refinement.
The set content strategy conveyed the brand identity through opulent travel destinations, lifestyle posts expressing the zest for life that Davidoff stands for, coffee recipes and product-oriented ads. The content also focused on reminding the regional community of the Arabian coffee heritage.
