THE TOY STORE — Retail
Communication Campaign . Social Media Campaign . Content Creation . Video Production . Activation
The Toy Store is a leading network of stores in the Middle East where every visit is a fun, exciting and inspirational experience. With live demonstrations, the Play Before You Pay concept, in-store activities and events at center stage, kids have a space to explore and lose themselves in their imagination.
Our content strategy relied on conveying the lively in-store experience through diverse content which capitalized on the highly-renowned international toy brands; seasonal campaigns were launched to promote indoor and outdoor items sale, in line with occasions such as Back to School, Summer Vacations and Christmas.
Summer Roadtrip was the summer campaign we launched in 2018 whereby every customer who has completed a purchase worth 50$ of summer products enters the draw to win a family trip to a summer resort. In support to the campaigns, online and in-store activities were organized to get traction to the store, increase customer engagement and purchases. 31 days of Giveaways was launched before Christmas, where customers who purchased were given the chance to enter the draw and win.
Our content strategy relied on conveying the lively in-store experience through diverse content which capitalized on the highly-renowned international toy brands; seasonal campaigns were launched to promote indoor and outdoor items sale, in line with occasions such as Back to School, Summer Vacations and Christmas.
Summer Roadtrip was the summer campaign we launched in 2018 whereby every customer who has completed a purchase worth 50$ of summer products enters the draw to win a family trip to a summer resort. In support to the campaigns, online and in-store activities were organized to get traction to the store, increase customer engagement and purchases. 31 days of Giveaways was launched before Christmas, where customers who purchased were given the chance to enter the draw and win.
Christmas: 31 days of giveaways
Summer: Summer Roadtrip
Contributors
Videography Eyedia Production