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D DOES BUSINESS


D does Business — Business Blogger / Influencer

Content Creation . Digital Campaign . Social Media Campaign . Video Production


When one thinks of a business blog, they might think “rigid, dull and dry”. But Daniel Hatem wanted to do things differently, make business an approachable and fun topic, all while being credible and academic-based. The long and tedious business reads were transformed to dynamic and lively pieces of content and were relayed in a manner that resembles D’s eclectic personality. And that’s what D Does Business is all about.

Her experience in the field has allowed us to develop various topics, tackling regional, local and international news in the domains of finance, business and technology.

The challenge we took on was to turn complicated and technical information into easy-to-understand infographic and compelling videos. Additionally, what made the content stand out is D’s analysis, insight and personal notes, which gave millenials the quick, easy and trustworthy access they need to news. After getting a lot of traction and attention, local and international brands came on board to further support D’s efforts with content co-creation and collaboration, namely Standard Chartered Bank, TEDx, American University of Beirut and Barista.


We are always happy to meet new people! Give us a shout at hello@andcollective.co or call +961 3 231 001