FLOAT — Music & Nightlife
Communication Campaign . Social Media Campaign . Content Creation
FLOAT is an annual summer party showcasing the Beirut in the Mix DJs and friends during 18 hours of non-stop house music. Being inextricably linked to BITM, we handled the planning, communication and design for these parties over the course of time. We aim to translate through the posters, the positivity and beautiful atmosphere at these terrace gatherings. The designs were then adapted onto the tickets, bracelets, banners, signage leading to the party as well as the design of graphically attractive goodies such as tote bags and t-shirts.
The party evolved from a 50 people gathering in 2012 to a 1000 people over the past 5 years. This came after we carried through widespread social media content that would attract the potential party-goers. The scope of work also extended to the venue setup and event planning down to the last detail, starting with the lineup and sound system to scoring sponsorships and merchandise exhibitors.
The party evolved from a 50 people gathering in 2012 to a 1000 people over the past 5 years. This came after we carried through widespread social media content that would attract the potential party-goers. The scope of work also extended to the venue setup and event planning down to the last detail, starting with the lineup and sound system to scoring sponsorships and merchandise exhibitors.
