JouéClub is Europe’s leading toy and baby product retailer with more than 330 stores worldwide. Since 1950, it has been a favorite destination for kids and grown-ups alike with an impressive assortment of toys, games, sporting goods, electronics and baby products.
We were asked by JouéClub Lebanon to come up with an online activation in line with their Christmas campaign, all while staying true to the brand’s playful spirit and tone. We created the “Wish It Win It” an engaging microsite through which kids and parents liked our page and submitted their Christmas wishlist and information. A few days before Christmas eve, 10 kids were selected to win their entire wish list, delivered to their doorstep.
The activation was supported with daily content featuring the top Christamas toys through various formats and call to action messages redirecting people to the microsite, pushing them to make their submissions. It created a digital buzz and gathered tremendous results both online and in-store, leading up to 3,000 submissions and generated increased awareness and brand recall.
