HYTE — Music & Nightlife
Communication Campaign . Social Media Campaign . Content Creation. Video Production . Activation
One of world’s leading Electronic Music event labels was about to make its way to the most booming dance floor of the Middle East, Beirut. Given the worldwide fame of the label, Andco. made sure that the very first HYTE party was not to go down without a hype.
Being heavily involved in the country’s legendary night scene, we channelled our know-how and data to lay down a thorough content strategy that would serve as a general rail to all the communication created to push news of the event. A key pillar of the strategy was to rely on a prolific output of video content. So we created a series of dynamic and exciting edits to capture the attention of viewers across all platforms.
Our priorities were to first and foremost emphasize on the scale of the event, be it the iconic lineup set to play or the impressive state-of-the-art production built for the night. It was also crucial to create widespread awareness about the concept, details and whereabouts of the night to drive ticket sales. To show how wild and euphoric the general vibe of the parties get, the videos were meticulously edited from previous HYTE parties footage with heart-pumping tracks for maximal impact. The overall communication plan was hugely successful, resulting in a huge attendance of 2,000 clubbers who turned up, mingled and danced under one same roof and the HYTE name.
Being heavily involved in the country’s legendary night scene, we channelled our know-how and data to lay down a thorough content strategy that would serve as a general rail to all the communication created to push news of the event. A key pillar of the strategy was to rely on a prolific output of video content. So we created a series of dynamic and exciting edits to capture the attention of viewers across all platforms.
Our priorities were to first and foremost emphasize on the scale of the event, be it the iconic lineup set to play or the impressive state-of-the-art production built for the night. It was also crucial to create widespread awareness about the concept, details and whereabouts of the night to drive ticket sales. To show how wild and euphoric the general vibe of the parties get, the videos were meticulously edited from previous HYTE parties footage with heart-pumping tracks for maximal impact. The overall communication plan was hugely successful, resulting in a huge attendance of 2,000 clubbers who turned up, mingled and danced under one same roof and the HYTE name.
