OMT WESTERN UNION — Financial Institution
Digial Strategy . Communication Campaign . Social Media Campaign . Content Creation
OMT (Online Money Transfer), one of our first clients, is a recognized financial services leader with the largest agents' network in Lebanon, and that has been a Lebanese powerhouse since 1998. Working with telecom operators, banks, large businesses and ministries, OMT offers a wide range of services, from financial to governmental.
Their services include money transfer, telecom bill payment, cash to business, cash to bank and cash to government, with the last three categories encompassing more than 10 distinct services. As their digital creative agency, we were assigned to create content that clearly portrays their identity and promote their services, boosts and maintains their digital presence, and intricately weave a web of digital language that translates their “Next To You” motto into online posts, tactical campaigns and activations.
Though the nature of the services is rigid and quite serious, we have succeeded in breathing fun and entertainment into our content to make it relatable and attractive, all while being informative and comprehensive.
Their services include money transfer, telecom bill payment, cash to business, cash to bank and cash to government, with the last three categories encompassing more than 10 distinct services. As their digital creative agency, we were assigned to create content that clearly portrays their identity and promote their services, boosts and maintains their digital presence, and intricately weave a web of digital language that translates their “Next To You” motto into online posts, tactical campaigns and activations.
Though the nature of the services is rigid and quite serious, we have succeeded in breathing fun and entertainment into our content to make it relatable and attractive, all while being informative and comprehensive.
