LEGO® — Retail
Activation . Communication Campaign . Social Media Campaign . Website Development
LEGO®, the internationally renowned manufacturer of play material, aims to inspire through creativity and learning. For the official launch of the first-ever, full-length theatrical LEGO® Movie adventure, The LEGO® Shop Lebanon’s objective was to increase their page’s reach and spread awareness around the upcoming movie and the store.
To do that, we thought to use their brand’s online presence in a fun way that all parents would enjoy. Through a microsite, the idea would be asking parents to post a cute video of their kids playing with LEGO®, and ask their friends to vote for them. The lucky winners had the chance to win 2 family trips to LEGOLAND® Denmark and all the participants were granted instant tickets to watch the movie premiere.
Additionally, video submission booths with construction tables were set up at the partnered movie theater entrances encouraging people to submit their videos and engage with the brand. The results were outstanding in terms of increased page likes, page reach and microsite visits during the campaign. Not only that but, all theaters reported a full house during the first 2 weeks of shows! The activation helped create a real connection between the brand, the movie and the fans.
To do that, we thought to use their brand’s online presence in a fun way that all parents would enjoy. Through a microsite, the idea would be asking parents to post a cute video of their kids playing with LEGO®, and ask their friends to vote for them. The lucky winners had the chance to win 2 family trips to LEGOLAND® Denmark and all the participants were granted instant tickets to watch the movie premiere.
Additionally, video submission booths with construction tables were set up at the partnered movie theater entrances encouraging people to submit their videos and engage with the brand. The results were outstanding in terms of increased page likes, page reach and microsite visits during the campaign. Not only that but, all theaters reported a full house during the first 2 weeks of shows! The activation helped create a real connection between the brand, the movie and the fans.
Website Development
Social Media Campaign
On-ground Activation
