MOODLAB — Food & Beverages
Brand Strategy . Brand Revamp & Relaunch . Printed Collaterals . Corporate Stationary Design . Communication Campaign
Moodlab is a holding group, with many sub-brands that stand out in the local F&B sector through their unique concepts, unconventional offerings and impeccable quality. It’s a dynamic millennial entity that has been operating for many years, and expanding ever since through risk-taking and innovation.
The group was looking for a branding that would reflect their nature, all the while introducing a symbol that would reinforce the community sense within the group. It seemed obvious that a dynamic branding was much needed in their case in order to represent them but also their different disciplines. After having spent some time amidst MoodLabers, hospitality quickly emerged as a main lead.
We developed a young and vibrant branding, based on a pineapple top. Even though it was a trend for a couple of years, the fruit fit like a glove, as it was a symbol of hospitality, tribal affirmation, and takes few years to mature. The bottom part was left for different graphical treatments according to each sub-section.
The group was looking for a branding that would reflect their nature, all the while introducing a symbol that would reinforce the community sense within the group. It seemed obvious that a dynamic branding was much needed in their case in order to represent them but also their different disciplines. After having spent some time amidst MoodLabers, hospitality quickly emerged as a main lead.
We developed a young and vibrant branding, based on a pineapple top. Even though it was a trend for a couple of years, the fruit fit like a glove, as it was a symbol of hospitality, tribal affirmation, and takes few years to mature. The bottom part was left for different graphical treatments according to each sub-section.
Logo Creation
Printed Collaterals . Stationary Design
Talent Lab
